Open to Possibilities! 
Data-driven strategist and results-oriented designer, photographer, art and creative director with over 15 years of success in creative and brand project management. Skilled with in-house marketing, agency, B2B, B2C, periodical, corporate branding, exhibition management, and delivering creative campaigns for multi-channel markets in a fast-moving environment.

 
 

EXPERIENCE

 

PROFESSIONAL DEVELOPMENT

2020 – 2022

Utilized a mass Covid layoff as an opportunity to further develop communications and business management skills to elevate creative  marketing opportunities.

  • MS in Management – Currently pursuing at USF Muma College of Business

  • BS in Mass Communications – Integrated Public Relations & Advertising, Cum Laude graduate, University of South Florida

  • Communications Internship with United Nations Association, Tampa Bay Chapter

  • Certifications in Social, Digital, Content and Earned Marketing

  • Certifications in Public Relations Fundamentals and Agile Scrum Methodology

ART DIRECTION MANAGER
MICRO MATIC, USA

2012 – 2020

Leading global supplier of draught dispensing equipment for the food and beverage industry.

  • Defined the overall marketing strategy and objectives with leadership teams and analyzed the target market for successful integrated campaigns, budgets and timelines to each of our channels.

  • Developed concepts with multi-channel execution on integrated campaigns including video, photography, branding, interiors, digital, print, events, trade shows, and more.

  • Analyzed target markets, competition and brand perception, then established brand guidelines with an updated aesthetic, style, tone, image, and communication while segmenting the brand for specific channels.

  • Directed and designed new scalable brand aesthetic for high-profile campaigns, interiors, trade shows booths, and marketing collateral. Concepted, directed, merchandised, styled, secured talent and locations for video and photo shoots.

  • Managed a team of remote and in-house creatives and led project teams of engineers, vendors, and  team members. Responsible for concept, execution, timeline, budget, KPIs and reports.

  • Established and promoted culture strategy on the culture leadership team. Goals included increasing current employee satisfaction and retention and building opportunity awareness to qualified candidates.

  • Developed internal and external communication in a B2B market by curating and creating channel specific content for brand awareness and action.

  • Collaborated with Fortune 500 brands both in the US and abroad. micromatic.com

ART DIRECTOR
JUICE MARKETING AND DESIGN

2017 – 2018

Boutique marketing agency with a compliance specialty niche: financial, medical, real estate and legal markets.

  • Client liaison to designers and copywriters.

  • Created clear briefs and guidance for clients’ graphic design projects.

  • Managed and mentored the creative team.

  • Developed B2B and B2C marketing and promotional materials for companies and products, including brand management, advertising, web and sales collateral. juicemktg.com

CREATIVE DIRECTOR/OWNER
SEVEN27 STUDIOS

2010 – 2020

Photography and design studio with a hand in all things creative. 

  • Commercial photography for periodicals and advertisements.  

  • Design consulting to real estate investors, advise on layout, finishes and design renovations.

  • Market analysis and strategy for brands, focusing on non-profits and artists.

  • Graphic, event, and interior design for businesses and residential clients.

  • Managed KPIs, budgets, timelines, designers, assistants, vendors, clients and networks. seven27studios.com

SR. DESIGNER
BRIO/BRIO & BEYOND

2007 – 2009

Magazines for teen girls ages 13 – 16 and 16 – 22, focused on culture, trends, body image, and relationships. Circulation over 500k.
• Re-branded the visual format of both magazines into a more contemporary style.
• Concepted, directed, merchandised, styled, secured talent and locations for photo shoots.
• Managed art budget, hired photographers and illustrators. 
• Created creative briefs for photographers, illustrators and their agents.
• Pitched creative concepts in monthly editorial meetings to the editors.

SR. DESIGNER
MARKET STREET MORTGAGE

2004 – 2007

$3.2 billion loan originator, subsidiary of NetBank with 41 offices in eleven states, focused on retail and higher-income markets.

  • Designed award-winning marketing collateral for collaborations with real estate agents and builders.

  • Concepted and created event logos, promotions, brochures, invitations, schedules, and merchandise for incentive trips, annual meetings, holidays and special events.

  • Helped build internal marketing team by recruiting design school peers.

ACADEMICS

 

USF MUMA COLLEGE OF BUSINESS

MS Management

Currently pursuing

USF Women in Leadership & Philanthropy Scholar

2022 – 2023

UNIVERSITY OF SOUTH FLORIDA

2020 – 2021

BS Mass Communications
Integrated Public Relations + Advertising

Cum Laude

United Nations Association - Tampa Bay Communications Internship

USF Women in Leadership & Philanthropy Scholar, Ad Club and PRSSA 

INTERNATIONAL ACADEMY
OF DESIGN & TECHNOLOGY

2003 – 2005

AS Graphic Design

Summa Cum Laude 

'Team Leadership' award of recognition

'Designing for a Cure' first place in illustration and layout

ST. PETERSURG COLLEGE

AA Mass Communications
Cum Laude

2001 – 2003

PROFESSIONAL DEVELOPMENT + CERTIFICATIONS

 

CERTIFICATES

Hootsuite Platform
Hootsuite Social Marketing 
HubSpot Content Marketing
HubSpot Social Media Marketing
UDEMY Project Management for Agile Scrum Methodology
Muck Rack Fundamentals of Public Relations

INDUSTRY CONFERENCES

Women's Conference of Florida – 2022

The Nonprofit Marketing Summit – 2021, 2022

Adobe Summit – 2022

Adobe MAX – 2018, 2020, 2021, 2022

National Restaurant Association (NRA) – 2013, 2014, 2015, 2018, 2019
Craft Brewers Conference – 2018, 2019

North American Association of Food Equipment Manufacturers (NAFEM) – 2013, 2015, 2017, 2019

National Beer Wholesalers Association (NBWA) – 2019

NACS – 2018, 2019

Digital Summit – 2018

PhotoShop World – 2017
HOW Design – 2008, 2013, 2015