Open to Possibilities! 
Data-driven strategist and results-oriented designer, photographer, art and creative director with over 15 years of success in creative and brand project management. Skilled with in-house marketing, agency, B2B, B2C, periodical, corporate branding, exhibition management, and delivering creative campaigns for multi-channel markets in a fast-moving environment.

2020 – 2022

Utilized a mass Covid layoff as an opportunity to further develop communications and business management skills to elevate creative  marketing opportunities.

• MS in Management – Currently pursuing at USF Muma College of Business

• BS in Mass Communications – Integrated Public Relations & Advertising, Cum Laude graduate, University of South Florida

• Communications Internship with United Nations Association, Tampa Bay Chapter

• Certifications in Social, Digital, Content and Earned Marketing

• Certifications in Public Relations Fundamentals and Agile Scrum Methodology

ART DIRECTION MANAGER
MICRO MATIC, USA

2012 – 2020

Leading global supplier of draught dispensing equipment for the food and beverage industry.

• Defined the overall marketing strategy and objectives with leadership teams and analyzed the target market for successful integrated campaigns, budgets and timelines to each of our channels.

• Developed concepts with multi-channel execution on integrated campaigns including video, photography, branding, interiors, digital, print, events, trade shows, and more.

• Analyzed target markets, competition and brand perception, then established brand guidelines with an updated aesthetic, style, tone, image, and communication while segmenting the brand for specific channels.

• Directed and designed new scalable brand aesthetic for high-profile campaigns, interiors, trade shows booths, and marketing collateral. Concepted, directed, merchandised, styled, secured talent and locations for video and photo shoots.

• Managed a team of remote and in-house creatives and led project teams of engineers, vendors, and  team members. Responsible for concept, execution, timeline, budget, KPIs and reports.

• Established and promoted culture strategy on the culture leadership team. Goals included increasing current employee satisfaction and retention and building opportunity awareness to qualified candidates.

• Developed internal and external communication in a B2B market by curating and creating channel specific content for brand awareness and action.

• Collaborated with Fortune 500 brands both in the US and abroad. micromatic.com

ART DIRECTOR
JUICE MARKETING AND DESIGN