Open to Possibilities!
Data-driven strategist and results-oriented designer, photographer, art and creative director with over 15 years of success in creative and brand project management. Skilled with in-house marketing, agency, B2B, B2C, periodical, corporate branding, exhibition management, and delivering creative campaigns for multi-channel markets in a fast-moving environment.
2020 – 2022
Utilized a mass Covid layoff as an opportunity to further develop communications and business management skills to elevate creative marketing opportunities.
MS in Management – Currently pursuing at USF Muma College of Business
BS in Mass Communications – Integrated Public Relations & Advertising, Cum Laude graduate, University of South Florida
Communications Internship with United Nations Association, Tampa Bay Chapter
Certifications in Social, Digital, Content and Earned Marketing
Certifications in Public Relations Fundamentals and Agile Scrum Methodology
ART DIRECTION MANAGER
MICRO MATIC, USA
2012 – 2020
Leading global supplier of draught dispensing equipment for the food and beverage industry.
Defined the overall marketing strategy and objectives with leadership teams and analyzed the target market for successful integrated campaigns, budgets and timelines to each of our channels.
Developed concepts with multi-channel execution on integrated campaigns including video, photography, branding, interiors, digital, print, events, trade shows, and more.
Analyzed target markets, competition and brand perception, then established brand guidelines with an updated aesthetic, style, tone, image, and communication while segmenting the brand for specific channels.
Directed and designed new scalable brand aesthetic for high-profile campaigns, interiors, trade shows booths, and marketing collateral. Concepted, directed, merchandised, styled, secured talent and locations for video and photo shoots.
Managed a team of remote and in-house creatives and led project teams of engineers, vendors, and team members. Responsible for concept, execution, timeline, budget, KPIs and reports.
Established and promoted culture strategy on the culture leadership team. Goals included increasing current employee satisfaction and retention and building opportunity awareness to qualified candidates.
Developed internal and external communication in a B2B market by curating and creating channel specific content for brand awareness and action.
Collaborated with Fortune 500 brands both in the US and abroad. micromatic.com
JUICE MARKETING AND DESIGN
2017 – 2018
Boutique marketing agency with a compliance specialty niche: financial, medical, real estate and legal markets.
Client liaison to designers and copywriters.
Created clear briefs and guidance for clients’ graphic design projects.
Managed and mentored the creative team.
Developed B2B and B2C marketing and promotional materials for companies and products, including brand management, advertising, web and sales collateral. juicemktg.com
2010 – 2020
Photography and design studio with a hand in all things creative.
Commercial photography for periodicals and advertisements.
Design consulting to real estate investors, advise on layout, finishes and design renovations.
Market analysis and strategy for brands, focusing on non-profits and artists.
Graphic, event, and interior design for businesses and residential clients.
Managed KPIs, budgets, timelines, designers, assistants, vendors, clients and networks. seven27studios.com
BRIO/BRIO & BEYOND
2007 – 2009
Magazines for teen girls ages 13 – 16 and 16 – 22, focused on culture, trends, body image, and relationships. Circulation over 500k.
• Re-branded the visual format of both magazines into a more contemporary style.
• Concepted, directed, merchandised, styled, secured talent and locations for photo shoots.
• Managed art budget, hired photographers and illustrators.
• Created creative briefs for photographers, illustrators and their agents.
• Pitched creative concepts in monthly editorial meetings to the editors.
MARKET STREET MORTGAGE
2004 – 2007
$3.2 billion loan originator, subsidiary of NetBank with 41 offices in eleven states, focused on retail and higher-income markets.
Designed award-winning marketing collateral for collaborations with real estate agents and builders.
Concepted and created event logos, promotions, brochures, invitations, schedules, and merchandise for incentive trips, annual meetings, holidays and special events.
Helped build internal marketing team by recruiting design school peers.
USF MUMA COLLEGE OF BUSINESS
USF Women in Leadership & Philanthropy Scholar
2022 – 2023
UNIVERSITY OF SOUTH FLORIDA
2020 – 2021
BS Mass Communications
Integrated Public Relations + Advertising
United Nations Association - Tampa Bay Communications Internship
USF Women in Leadership & Philanthropy Scholar, Ad Club and PRSSA
OF DESIGN & TECHNOLOGY
2003 – 2005
AS Graphic Design
Summa Cum Laude
'Team Leadership' award of recognition
'Designing for a Cure' first place in illustration and layout
ST. PETERSURG COLLEGE
AA Mass Communications
2001 – 2003
PROFESSIONAL DEVELOPMENT + CERTIFICATIONS
Hootsuite Social Marketing
HubSpot Content Marketing
HubSpot Social Media Marketing
UDEMY Project Management for Agile Scrum Methodology
Muck Rack Fundamentals of Public Relations
Women's Conference of Florida – 2022
The Nonprofit Marketing Summit – 2021, 2022
Adobe Summit – 2022
Adobe MAX – 2018, 2020, 2021, 2022
National Restaurant Association (NRA) – 2013, 2014, 2015, 2018, 2019
Craft Brewers Conference – 2018, 2019
North American Association of Food Equipment Manufacturers (NAFEM) – 2013, 2015, 2017, 2019
National Beer Wholesalers Association (NBWA) – 2019
NACS – 2018, 2019
Digital Summit – 2018
PhotoShop World – 2017
HOW Design – 2008, 2013, 2015